IMHO
Blog URL http://www.jtklepp.com
Located Sydney, New South Wales Australia
Tags Mobile Marketing, Social Media Marketing, Social Network Marketin, Viral Marketing, Mobile Content, Mobile Revenue Models
Mobile content and entertainment
Mobile Marketing
Social Network Marketing
Digital Marketing
Latest Blog Posts
- CNN, ABC (US and AUS) and others herald new era in user engagement on Nov 20, 2009 in Other Social Media Marketing ABC Australian Broadcasting Corporation CBS CNN display advertising engagement solutions media organization wannabe journalist YouTube YouTube Direct
Following the lead of CNN’s iReport, and the announcement of the Australian Broadcasting Corporation big steps into UGC, a number of news organizations are testing YouTube’s new service, YouTube Direct. Although looking quite clunky in ea...
- Excellent case studies in social media on Nov 18, 2009 in Social Media Marketing
I normally try not to just post stuff that is found elsewhere, but this video is too good not to have on my site. Please take a look:...
- Engagement holds the key for monetizing news on Nov 12, 2009 in Other ABC advertising revenue CNN mobile content revenue model News online revenue model social media user engagement
Pay Here...
- Has the mobile gold rush started? on Nov 9, 2009 in Mobile Marketing The Business of Mobile Accel acquisition AdMob Google
With Google’s recent acquisition of AdMob at a staggering price of $750m, Silicon Valley VCs are sure to be green with envy of Accel Partners who also saw their other portfolio company Playfish be acquired for $300m (potentially 400m) by EA. Bu...
- Brands and agencies disconnect on importance of mobile on Nov 4, 2009 in Mobile Marketing Millennial Media mobile marketing spend
Millennial Media just launched a study confirming that mobile is becoming an integral part of marketing campaigns. While for 2009, the majority spent less than $100k on mobile, the largest spending category is now $100-249k. This is still not a hug...
- Is your phone a broadband hog or wireless bandit? on Nov 3, 2009 in The Business of Mobile mobile data wedbush YouTube
Following up my article on the predicted explosion of mobile data, Wedbush has again looked into the problems that are about to occur. What they found was that certain smarthphone devices (or their owners rather) used significantly more data than oth...
- Symbian: Failure or sleeping giant? on Oct 21, 2009 in The Business of Mobile Mary Meeker mobile data Morgan Stanley Ovi Symbian
The Twitter world is all excited about the new presentation by Morgan Stanley’s Mary Meeker. I must say hearing her name brought up fond memories of the the pre-dot.com bust period, where she was heralded as one of the main prophet of things to...
