Social Network Strategy by Laurel Papworth
Blog URL http://laurelpapworth.com
Located Sydney, New South Wales Australia
Tags social media, social networks, online communities, workshops, courses, campaigns, social media marketing, social economy, monetization
Social Network Strategy and Online Community Management blog by well known social media consultant Laurel Papworth. One of the Power150 blogs (AdAge)
Latest Blog Posts
- Twitter Lists I Am On on Nov 13, 2009 in Australia Online Communities Taxonomy Twitter social media social networks
I first started looking down the lists of lists, the Twitter lists list, to see if there were any that I had to remove myself from. One removes oneself from Twitter lists by blocking the person who created the list. Stands to reason. I thought I̵...
- Australia Toyota Yaris social media campaign Downfall on Nov 8, 2009 in Advertising Australia Online Communities social media social networks blunty clever film competition Iris lego one green bean Peter Webster saatchi Scott Thomson The Population Todd Connolly Toyota yaris
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches...
- Media140 Sydney: Social Media Twitter & Journalism on Nov 5, 2009 in Australia Event Media Online Communities social media social networks Caroline Overington Chris Uhlman Margaret Simons media 140 media140 The Human Narrative Twitter
I spoke at Media140 Sydney – I want to highlight some of the “arguments” used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from o...
- API Widget Economy: Social Media Business Podcast on Nov 3, 2009 in Monetization Money Online Communities revenue social media social networks Amazon API ebay John Donahoe network settlement Osama Bedie PayPal Scott Thompson widget economy widgets X X.com
Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPh...
- Australia: Social Media Marketing Job at Commonwealth Bank on Oct 30, 2009 in Australia Bank Jobs Online Communities blogs social media social networks Commonwealth Bank jobs
Commonwealth Bank are looking for a Social (Media) Marketing Manager - Any takers?Australia: Social Media Marketing Job at Commonwealth Bank is a post from: Laurel Papworth- Social Network Strategy...
- Good Game: ABC TV Show and online communities on Oct 30, 2009 in Anti Marketing Australia Media Online Communities TV anti advertising anti-PR anti-branding social media social networks ABC asher moses good game Jeremy Ray junglist smh
ABC TV show sacks their host – excuse me, founding host – Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today’s social media climate? nuh uh. Jeremy gets...
- COI: Cost of Inaction United Breaks Guitars on Oct 30, 2009 in Anti Marketing Online Communities anti advertising anti-PR anti-branding coi cost of inaction social media social networks anti community apple vs engadget dave carroll steak and shake United breaks guitars
United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don't pay attention to social media - even just monitoring it - it can cost your company $180,000,000.COI: Cost of Inaction U...
