Doing Words
Blog URL http://doingwords.com
Located Sydney, New South Wales Australia
Tags copywriting, communications, startup, business, technology, marketing, branding, presentation, personal
I use this blog to document some of the lessons I’ve learned through more than ten years of building online businesses: product strategy, community-building, marketing communications, content licensing, and leadership.
Latest Blog Posts
- Write well always. One day you’ll need to know how. on Nov 19, 2009 in Writing Copy Woot
Now, just because you work for a big, stuffy corporation and not a startup, even though you're tasked with writing something functional and specific for customers to read, take a moment to do it better. ... But that won't change the fact that you wr...
- I don’t want more iPhone apps, I want better iPhone apps on Nov 18, 2009 in software strategy android Apple cathedral and bazaar iphone marketplace
Fred Wilson writes in The Power of Instant Approval that Apple is risking its lead in the smartphone app market by forcing app developers to wait on approval from Apple before publishing their apps on iTunes Store. It’s a growing industry conc...
- Oh, Facebook, could you send me a more boring marketing email? on Nov 17, 2009 in Marketing email marketing
I’ve been writing EDMs lately and that’s prompted a blog post or two on how to do it better. This morning Facebook sends me what may be the least interesting EDM to land in my inbox in the past 12 months. I know Facebook has some tight br...
- Go swim with a humpback whale! on Nov 14, 2009 in Me My life
Enough of these critical posts! I’m going to redress the balance by sharing something wonderful. Each year my wife and son and I try to find the time to go on a journey together and have at least one really extraordinary experience. This year,...
- Presentations and the rules of attention on Nov 13, 2009 in Presentation
Chris Atherton is a senior lecturer in psychology at the University of Central Lancashire and her academic interest is in visual perception. She says her studies, combined with her short attention span (her blog is called Finite Attention Span) have...
- VirginBlue shows exactly how NOT to email your customers on Nov 13, 2009 in Communication Marketing Writing email marketing loyalty program VirginBlue
Wow, for a brand that I thought cared about its customer relationships, VirginBlue really messed up this week. Maybe Friday the 13th played a part and everybody wanted to squish the error in a hurry before the weekend began, but this episode was real...
- Font Viewer – myFontbook.com on Nov 9, 2009 in Reviews
Sometimes we all want to use a new font. Apple gives me a free Font Book app in OS X but it frustrates me because I can’t just flip through a book of type samples — it makes me click on each font name before I get to see a sample of type. Grr...
