Wordsworx
Blog URL http://www.wordsworx.com
Located Adelaide, South Australia Australia
Tags Copywriting, Editing, Marketing, Communication, Language, Advertising, Words that sell, Proofreading
Blog about copywriting and the power of language. And maybe marketing and communications. Maybe.
Latest Blog Posts
- Facebook and Twitter: social entanglement mirrors strange quantum interconnectivity on Sep 17, 2009
Please humour me while I connect some apparently disconnected ideas here – and let me know what you think. Popular films such as What The Bleep Do We Know – Down The Rabbit Hole and The Secret discuss the premise that we are all interconnected.
- Accidental death now available at your local bank on Aug 21, 2009
Is my bank diversifying? Or is someone out to get me? Recently, I received this 'Westpac Accidental Death Application Form' in the mail. Has anyone taken up this (rather resistible) offer? Proof, yet again, that it pays to look critically at you...
- Ambiguous language may stifle expression: the Irish blasphemy conundrum on Jul 22, 2009
This blog is about language, not politics. Political behaviour that uses ambiguous language to curtail the use of language, however, definitely gets my attention. Ireland's politicians have seen fit to introduce a new crime of blasphemous libel to r...
- Blogs, Facebook and Twitter: the new e-pulpits? on May 4, 2009
I browse many websites. I read many blogs. And I'm definitely a Facebook and Twitter fan. Via Twitter and Facebook, you can tell your followers and friends what you're doing, thinking or feeling in a particular moment. (A friend of mine once de...
- Risk management: a risky business on Mar 20, 2009
Many a success - both business and personal - has resulted because of embracing risk rather than fearing failure. In his recent post What does risk management mean to your business?, Robert Rath discusses how innovation can flourish in an environmen...
- Obama's inauguration speech: a study in musicianship, speech craft and delivery on Mar 11, 2009
I attended a Toastmasters meeting this evening where we watched a recording of Barack Obama giving his inauguration speech. This cleverly crafted speech was beautifully structured, emotionally charged and riddled with rhetoric. No matter how insp...
- Revelationary statements on Feb 17, 2009
The other day my lovely friend Michelle T and I were talking about new business ideas and catalysts of change. She asked me about my turning point; what had caused me to change how I operate, resulting in what is now a growing copywriting, communicat...
