Current Issues in Marketing Strategy
Blog URL http://ciims.net
Current Issues in marketing strategy both digital and traditional
Latest Blog Posts
- Solid PPC Strcuture - The 10% Rule on Oct 14, 2009
PPC search advertising is not difficult, in fact it is one of the few marketing tools that’s designed deliberately to be simple and beginner friendly. However a ‘chasm of mediocrity’ stands between beginners, Intermediates and the Pro’s. PP...
- Tracking PPC & SEO Sales Returns on Sep 20, 2009
"What is the opportunity cost of running this campaign?" These words ring in my ears every time I even think of suggesting a new marketing initiative. I suppose because it is the very cornerstone of the 90's business model and many of those in char...
- 60ml Redbull Shot - Price Skimming Strategy on Aug 19, 2009
The 60ml Red Bull Shot is now available at all 7/11 stores Australia wide and even at the exorbitant price of $4.44 each, they have been an enormous success. Some argue that the success of the new product will be short lived, artificially inflated...
- 60ml Red Bull Shot Product Release on Aug 17, 2009
Red Bull have defied Australian market expectation and released the new smaller 60ml Red Bull Shot. This comes as both competitors Mother & Monster increased their can size to an enormous 500ml, cutting margins and cannibalizing the segment. So...
- Pookinuk Dog Food Strategy on Aug 12, 2009
How do you compete in a mature industry? A new Australian company Pookinuk.com.au is taking the dog food market on and proving that innovation is king. Harnessing the power and cost advantage of the Interweb, owner Richard Templeton is quickly ceme...
- HP Business Printer Marketing Strategy on Aug 11, 2009
I was recently contacted by Hewlett Packard to review their latest marketing roll out to support their new product the HP Officejet Pro 8500 printer. They sent me their online ad and a printer to trial. Interestingly, the printer was excellent, but t...
- Bidmadness Use Social Media To Attract Users on Aug 8, 2009
BidMadness is an Australian concept that facilitates people both gambling and purchasing a bargain online. I could spend pages explaining it, but simply, it is the highest unique bid for a product within a given price range. For those who use it, i...
